Your customers are searching for you online. Are you there? If you have a small business, it is very likely that your website is under-performing. Let a professional marketer review it for you.
From the
desk of Dear Small Business Owner, You run a small business. You know you need a website - but you don't know what to do with it or how to use it to grow your business. Many businesses have a website but they don't know what to do with it. Others may not even have a website. Unfortunately, many business owners don't invest properly into their website because they don't understand why they need it or how they can benefit from it.
My name is Jonathan Hook and I am one of the "Go-To Marketing Guys". I have studied direct response marketing for quite some time and also have a unique combination of experiences. I have had my own small business for the past 17 years and also have experience as a web designer and a marketing consultant. This puts me in a unique position to be able to help you understand how your website can be used as a marketing tool for your offline business. Your small business website should be an important part of your marketing program. It could very easily be the first point of contact that a customer has with your business. What is their first impression of you? As a small business owner, you are likely familiar with email, you have likely spent time online and searched for things yourself. Maybe you have ordered a product from another site, maybe you have got some information that you found usefull. Maybe that is the extent of your experience online. Did you know that you can be using the power of the Internet to grow your own business? Now just wait, I know what you are thinking... "I don't know how to build a website" "I don't have time to learn any of that stuff, I can hardly keep up with my staff, my inventory, my equipment, who is going to take care of all the website stuff?" I am not suggesting that you take courses and put your life on hold while you go out and learn how to build a website. All that stuff can be hired out, you don't need to sweat it. Put the mechanics of how to do it out of your head for a couple of minutes and let's focus on why... Let's take a look at your sales system and how the Internet (specifically your own website) can be used to grow your own brick and mortar offline business. It is a simple fact that more and more people are going online every day. The Internet has become a way of life. People go online for business, entertainment, shopping, travel, research, news and a number of other reasons. Some people now search for things online before even going to the yellow pages. Do you know what that means? It means that if they go online and do a search and your business does not come up in their favourite search engine or portal, your business does not exist to them. You are invisible and they will not purchase from you. This is the harsh reality. Did you also know that your customers will judge the quality of your company by what they see on your website? If someone comes to your site and sees an amateur, one page site that hasn't been updated in two years, what are they going to think of your business? Does that mean you need to spend thousands of dollars getting some fancy site built? Absolutely not! In fact, many fancy, expensive websites don't make the owner any money at all! More on that in a minute...
What it means is that you need to understand why you have a website and how to use it in your business. Your website should serve a purpose other than just sitting idle on a hard drive some place. I don't care whether you spend $50 or $50,000 on your website. If it doesn't serve a specific purpose, it is a waste! Your website can be used to:
The point is that you need to know why you have the site and it should have some sort of a call to action - a simple invitation to follow the next step in your sales process. One way of using your website in your sales process is what we call the "two step" method and is one of my favourite uses for a website... Have you ever spent money on advertising? I bet you have. Here is what has been my own experience (ya, I have had a "real" offline business for more than 17 years. I know where you are at) you go out and spend some money on an ad. But ads are expensive. You put an ad in the yellow pages of your local phone book or you buy some space in the local newspaper thinking you are going to get people flocking to your business. The problem is that you have a budget and it only buys you so much space. You can only say a fraction of what you want to say in that space and so the ad fails to get the results you had hoped for. OK, now what if instead, you just took enough room out to send people to your website for more information? All your ad has to do is get them to check out your website. One step should lead to the next in a natural progression. The beauty of this is that you can buy less ad space (read, "spend less money") upfront and then send people to your website where you can use all manner of tools (audio, video, pictures, colours, etc) to sell them or invite them into your store. This let's you paint a much better picture of your business than you can do in just one tiny ad - and the person still hasn't left the comfort of their living room! Ok, maybe I am getting a bit ahead of myself here. Maybe you are someone who has paid a designer for a site that just isn't producing results (it happens all the time), maybe you just have a small webpage up that really doesn't portray the extent of your business and it really isn't making you any money. The problem with most website designers is that they are technicians - they know how to build a website. They can make it attractive and add features. But, they are not marketers. They don't understand how to design a sales process that leads customers to your door. Do not confuse someone who can build a website with someone who can design a sales campaign. The first step is to take a good look at your website and review the goals you have for it. Are you using it to close sales, generate leads, support your products or give visitors a better picture of your business? I can help you do just that! All you have to do is fill out the form on the next page and I will personally do an in-depth video analysis of your website - from a marketer's view point. I will review your site and send you back some suggestions that you can take and implement for immediate results! Here are just some of the things I will look at:
When I am done and send you my report, you will have a much better understanding of how you can be using your website to make more money for your small business. You will receive a video of me going through your website and giving you a complete analysis of it from a direct marketer's point of view. I will send you a video of me doing a complete analysis on your site and your sales process. You will get:
For a limited time, you can get all of this delivered to you within 2 business days for only $97 (Canadian Dollars)! Proceed through the button below to secure your website review today. Once you click the button and complete the payment, you will be taken to a page where you cen send us the details of your site...
Jonathan Hook P.S. You will also be able to receive tips and ideas to grow your business on an ongoing basis, so if you are not sure what to implement, I will send you more ideas shortly :) This service is brought to you by www.GoToMarketingGuys.com
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