Welcome aboard! In this introduction to the program you'll learn about some of the key principles that we'll be covering off in the coming weeks. 

You'll learn about key concepts like 'MOO' and eliminating question marks. 

Understand the role of the homepage and each of the different homepage types.

Learn more about the different types of homepages.

In this lesson, you will see what homepage lifecycles are and how they develop over time.

Learn all about the core elements of a homepage and the importance of 'visual hierarchy'.

Understand the steps involved in creating your homepage

In this lesson we discuss the idea of personas and what we need to think about when designing for persona needs. There is also an exercise for you to complete

In this lesson we run through the elements of the downloadable persona worksheets

Please download the worksheets for lesson 2 here: DOWNLOAD

In this Lesson we run through the Core Messaging canvas. Download it here: 

We also discuss 'Jobs to be Done'

In this lesson, we map the 'Before and After' state of your user so that we can think about how to use this messaging in our homepage design. Download the Messaging Canvas Here

In this lesson we will be looking at statement of value or value proposition. Download the worksheets here

In this lesson you will see some examples of bad value propositions and how you can learn from them.

In this lesson you will see five examples of good value propositions or statements of value.

In this lesson you will be completing the core messaging canvas by brainstorming metaphors to use as part of your homepage proposition. If you haven't already,  Download the worksheets here

In this final lesson of the module, you will learn all about getting useful quote and testimonials from your customers to use on your new homepage.

In this lesson you will find out how to use the Wireframe Template which you can download here: https://make-your-site-convert.s3.eu-west-2.amazonaws.com/10+point+Homepage+Plan/The_10Step_Homepage_Template.docx 

In this lesson you will see some examples that you can learn from and use when constructing your own homepage wireframe.

In this final lesson of the module you will see some more examples of each of the parts of the 10 Step Homepage plan that you can use in your own wireframe now.

Download the Homepage Audit Tool here: https://make-your-site-convert.s3.eu-west-2.amazonaws.com/Homepage+Audit/MYSC_Home_Page_Audit_Tool_Editable.pdf 

You will need to use this in the following lessons.

In this lesson we will introduce the Homepage Audit tool and you will learn the basics on how to audit your own homepage.

In this lesson we will run through some bad examples of homepages and some key things to avoid

In this lesson you will see examples of good homepages to model against when completing your audit.

In part 1 of this lesson you will discover how to set up a 'Blur Test' for your homepage. 

In part 2 of this lesson you will complete the 'Blur Test' for your homepage and get your results.

In the first part of this lesson we'll be running through the idea of a '5 Second Test' to identify any immediate issues with your homepage. 

In this lesson you will complete your five second test and get some valuable customer feedback on your homepage

This is the final lesson in the 10 Step Homepage Plan and is a recap of the end to end process and the lessons that you have covered in this training.