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Customer Personas or avatars
Whenever we design a digital product or service, we need to identify who our target audience is at the customer level. Finding outmore about them and understanding key pain points will mean that we can design a product or service exactly as they need it. This is a...
Good Offer or Value Proposition Examples (Part 2 of 2)
As a second part to this series about offers or value propositions, I want to run through some good examples. The first one that's definitely worth a look at is Stripe, and if you remember, we have to answer the questions: "Where am I?", "What can I get here?" and...
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Become an Expert
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My entire team was prototyping by the end of the first day!
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John Smith, Divi Design Initiative
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